We provide direct and hassle-free access to advanced knowledge, deep citizen insights and enhanced expertise – with clear actions to transform your business.

Our customised approach means that we take businesses, like yours, in the North of Tyne region, and work together to advance your products or services to successfully explore new and emerging markets.

Our consultant’s knowledge, expertise, and industry contacts help you to efficiently bring your offering to market, leverage future market trends and discover your next competitive advantage.

Future-proofing your business is just one call away; get in touch.

We provide direct access to advanced knowledge, deep citizen insights and enhanced expertise without the hassle of an admin headache – in words that everyone can understand.

Our customised approach means that we take businesses, like yours, in the North of Tyne region, and work together to advance your products or services to successfully explore new and emerging markets.

Our consultant’s knowledge, expertise, and industry contacts help you to efficiently bring your offering to market, leverage future market trends and discover your next competitive advantage.

Future-proofing your business is just one call away; get in touch.

How We Can Help Your Business.

We help businesses to increase the commercial validity of their offering and unlock their true potential by tapping into the fastest-growing market segments worldwide.

How We Can Help Your Business.

We help businesses to increase the commercial validity of their offering and unlock their true potential by tapping into the fastest-growing market segments worldwide.

Who We Are.
The Internet of Caring Things® is a programme developed by the UK National Innovation Centre for Ageing (NICA), jointly funded by the North of Tyne Combined Authority and Newcastle University, backed up by the technical support of the Centre for Process and Innovation (CPI). It brings together world-leading research and data-driven innovation with a team of academic, technical and entrepreneurial professionals who have a clear sense of purpose and a wealth of hands-on experience.
Together, we accurately map out the direction your market is heading in, help you to get ahead of future trends and provide an actionable roadmap to help you introduce and advance customer-centric technologies that capitalise on the commercially appealing ageing and longevity markets.

Who We Are.

The Internet of Caring Things is a programme developed by the UK National Innovation Centre for Ageing (NICA), jointly funded by the North of Tyne Combined Authority and Newcastle University, backed up by the technical support of the Centre for Process and Innovation (CPI). It brings together world-leading research and data-driven innovation with a team of academic, technical and entrepreneurial professionals who have a clear sense of purpose and a wealth of hands-on experience.

Together, we accurately map out the direction your market is heading in, help you to get ahead of future trends and provide an actionable roadmap to support you in introducing and advancing customer-centric technologies that capitalise on the commercially appealing ageing and healthy longevity markets.

Longevity Economy,
Ageing Intelligence®
& Internet of Caring Things®

By 2025, the spending power of people over the age of 50 is projected to increase by more than $10 trillion to $30 trillion. By boosting digital adoption rates in the sector from the current 5%, tech-enabled spending could double to $2 trillion in the same time frame. Get in touch to learn how you could tap into this crucial market segment both for your own business and the future of the society we live in.
Longevity Economy
Become part of the movement of organisations that are learning to harness the most powerful and effective way to develop new business opportunities, create new jobs, and improve millions of lives. Ageing Intelligence® is NICA’s unique and globally recognized approach made by blending our bespoke research background and experience in engaging older adults and their stakeholders. We’ll take you on a data-driven, evidence-based journey to new phases of innovation and growth.
Ageing Intelligence®
The Internet of Caring Things® is how we frame the interconnected devices and services that serve citizens' most important needs, support longer-term independence and the maintenance of aspirations. It's a market frame we are proud to be building, every day. Get in touch to learn more about this like-minded group of innovative healthy longevity products and services.
Internet of Caring Things®

Longevity Economy, Ageing Intelligence® & Internet of Caring Things®

By 2025, the spending power of people over the age of 50 is projected to increase by more than $10 trillion to $30 trillion. By boosting digital adoption rates in the sector from the current 5%, tech-enabled spending could double to $2 trillion in the same time frame. Get in touch to learn how you could tap into this crucial market segment both for your own business and the future of the society we live in.
Longevity Economy
Become part of the movement of organisations that are learning to harness the most powerful and effective way to develop new business opportunities, create new jobs, and improve millions of lives. Ageing Intelligence® is NICA’s unique and globally recognized approach made by blending bespoke research background and experience in engaging older adults and their stakeholders. We’ll take you on a data-driven, evidence-based journey to new phases of innovation and growth.
Ageing Intelligence®
The Internet of Caring Things is how we frame the interconnected devices and services that serve citizens' most important needs, support longer-term independence and the maintenance of aspirations. It's a market frame we are proud to be building, every day. Get in touch to learn more about this like-minded group of innovative healthy longevity products and services.
Internet of Caring Things®
HOW IT WORKS.
Fill out a form below, give us a call, or drop us an email to let us know that you are interested.
Your Relationship Manager will give you a call and set up a meeting to explore how we can help your business.
During the meeting, your Relationship Manager will talk you through the next steps, the levels of support we can provide, and begin collating important information.
Your Relationship Manager will sort out all the paperwork for you, so we can get started
Time to accelerate your business with the help of IoCT.
HOW IT WORKS.
Fill out a form below, give us a call, or drop us an email to let us know that you are interested.
Your Relationship Manager will give you a call and set up a meeting to explore how we can help your business.
During the meeting, your Relationship Manager will talk you through the next steps, the levels of support we can provide, and begin collating important information
Your Relationship Manager will sort out all the paperwork for you, so we can get started
Time to accelerate your business with the help of IoCT.
Testimonials.
“I thought the process was very ‘user friendly’ and, importantly required little input from Crable. This was because the people involved immediately understood the purpose and value proposition of our charging shelves.”
William McClelland
Director
“I want to test the prototype, and I am looking at the best/ shortest path for product testing. I am trying to explore if I need certification at this stage or not. The citizen-led feedback was very supportive and helped me in this decision.”
Manish Shukla
Director
“The networking and providing a focal point in supporting Mantara build the right relationships across all the support networks in the North East. For me, having a defined central hub was key to this and also how supportive and helpful the team (especially Claire) were in developing relationships. Linking up with the support provided by the CPI (and Sandy Gunn) was also a bonus.”
Stephen Fletcher
CEO
“ The feedback from VOICE panel was fantastic for validating some of our hypotheses and strategic decisions. It was encouraging to see decisions that we had made but not shared echoed back by the panel such as the subscription “rent a shoe” model mentioned in the report. We valued the feedback outlining areas that need attention and areas of concern. Finally, the collaborative nature of the programme team was fantastic, I appreciated the step-by-step communication and the following resources that were shared. Overall, I appreciated the manner in which the team conducted this project.”
Alecia Esson
Founder and CEO
“Gaining practical feedback on end consumer perspectives. The reality of feedback is important. All feedback pushes us into doing a more patient-centric activity, in particularly pushing into the NHS to ensure patient equality. We have also pushed ahead with new product development – 4 more products now in the pipeline, 2 working prototypes – now ahead of expectations.”
Andrew Tasker
CEO
“It was great to get such a comprehensive, external, objective evaluation including citizen and expert assessments or market concepts. The feedback has encouraged us to further develop the platform. The citizen-led feedback was invaluable and helped us identify and demonstrate its value for individuals with some helpful pointers on what to concentrate on next.”
Jackie Gray
Founder
Testimonials.
“I thought the process was very ‘user friendly’ and, importantly required little input from Crable. This was because the people involved immediately understood the purpose and value proposition of our charging shelves.”
William McClelland
Director
“I want to test the prototype, and I am looking at the best/ shortest path for product testing. I am trying to explore if I need certification at this stage or not. The citizen-led feedback was very supportive and helped me in this decision.”
Manish Shukla
Director
“The networking and providing a focal point in supporting Mantara build the right relationships across all the support networks in the North East. For me, having a defined central hub was key to this and also how supportive and helpful the team (especially Claire) were in developing relationships. Linking up with the support provided by the CPI (and Sandy Gunn) was also a bonus.”
Stephen Fletcher
CEO
“ The feedback from VOICE panel was fantastic for validating some of our hypotheses and strategic decisions. It was encouraging to see decisions that we had made but not shared echoed back by the panel such as the subscription “rent a shoe” model mentioned in the report. We valued the feedback outlining areas that need attention and areas of concern. Finally, the collaborative nature of the programme team was fantastic, I appreciated the step-by-step communication and the following resources that were shared. Overall, I appreciated the manner in which the team conducted this project.”
Alecia Esson
Founder and CEO
“Gaining practical feedback on end consumer perspectives. The reality of feedback is important. All feedback pushes us into doing a more patient-centric activity, in particularly pushing into the NHS to ensure patient equality. We have also pushed ahead with new product development – 4 more products now in the pipeline, 2 working prototypes – now ahead of expectations.”
Andrew Tasker
CEO
“It was great to get such a comprehensive, external, objective evaluation including citizen and expert assessments or market concepts. The feedback has encouraged us to further develop the platform. The citizen-led feedback was invaluable and helped us identify and demonstrate its value for individuals with some helpful pointers on what to concentrate on next.”
Jackie Gray
Founder

News & Events.

Keep up with us in the news and learn
about one of our upcoming events.

Keep up with us in the news and learn about one of our upcoming events.

Listening to the VOICE of your Consumer.
We bring the community into the world of technology and innovation
Through our purpose-built programme of online and in-person events, focus groups and interactive workshops, our one-of-a-kind VOICE® platform brings together local people, businesses, and organisations to develop and enhance products and services that help our economy thrive.
The North of Tyne region has a rich history of innovation, creativity and community, and now we invite you to join us in harnessing the kinds of powerful citizen insights that reveal precisely what your target audience thinks about your offering and how it could be adapted to better suit their needs and aspirations.

Your experiences count too!
Want to make a positive difference and help shape the future of products and services?

Listening to the VOICE of your Consumer.

We bring the community into the world of technology and innovation.

Through our purpose-built programme of online and in-person events, focus groups and interactive workshops, our one-of-a-kind VOICE® platform brings together local people, businesses, and organisations to develop and enhance products and services that help our economy thrive.

The North of Tyne region has a rich history of innovation, creativity and community, and now we invite you to join us in harnessing the kinds of powerful citizen insights that reveal precisely what your target audience thinks about your offering and how it could be adapted to better suit their needs and aspirations.

Sign up here

Get In Touch.

We help businesses at all stages of their respective journeys to realise their full potential.

Whether you are a start-up, an established business, or have an idea you’d like to take further, get in touch with us and let’s discuss how we can help you thrive in the ever-evolving longevity economy.

Follow us on social media for regular updates on what we’re up to, behind-the-scenes glimpses and client successes.

The Catalyst, 3 Science Square,
Newcastle upon Tyne NE4 5TG
T: 0191 208 2503
E: ioct@newcastle.ac.uk